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Analyst Relations Effectiveness Seminar

The stakes are high

The communications and IT markets are highly cutthroat with every player looks for an edge.  Working effectively with the industry analysts can give vendors a competitive advantage driving sales and building brand value. Seminar1.jpg

 

SageCircle’s AR Effectiveness Seminar provides attendees with the skills and knowledge to use powerful analyst relations best practices to leverage the analysts’ unique position in the technology marketplace to shape market perception and drive sales

Who Should Attend:

·         Staff new to the AR job function
·         Experienced AR professionals looking for new best practices and an overall refresh
·         AR executives and managers who also act as trainers for their departments
·         PR staff that wear a second hat as the AR lead
·         Product or marketing managers looking for insights on the analysts and AR 

How You will Benefit:

·         Acquire the foundational AR skills and techniques to plan and execute analyst education programs
·         Recognize the importance of AR strategy and learn to develop an effective basic AR plan
·         Understand how to develop a prioritized plan of attack, short and long term
·         Learn the components of an effective AR interactions mix
·         Maximize the impact from existing AR resources
·         Be viewed in your organization as an expert in building positive industry perception
·         Be included by your internal clients as a key player in product and strategy roll-out plans
·         Network with AR peers 

Agenda:   (download brochure for more complete agenda)

·         Perception versus Reality
·         Leveraging the Power of the Five I’s of AR
·         The Evolving Analyst Landscape
·         The varying analyst research methodologie
·         The all-important analyst list
·         Using a mix of interactions to stay top of mind
·         Preparing for analyst interactions
·         The Killer Analyst Presentation
·         Briefing execution
·         Maximizing Analyst Consulting Days
·         Staying top-of-mind between major announcements
·         Using client inquiry to maximum effect
·         Exploring analyst industry trends

Cost:
$995 includes all materials and refreshments

Presenters:
Carter Lusher and Dave Eckert bring decades of experience in the analyst game to the seminar. 

 staff-carter.jpg  

 Dave has been an end-user client of the analysts, managed AR programs at multiple companies, was a member of the original SageCircle where he researched AR best practices and helped designed the original ARchitect analyst relationship management (ARM) software. Today he is a SageCircle co-founder and strategist as well as an ARchitect instructor. 

 Carter brings a unique 360 degree view of the analyst industry developed over 18 years. Carter has been an end user analyst client, an award-winning Gartner analyst, an analyst of the analysts, vendor analyst client and AR executive at HP. Today, Carter is excited about using SageCircle to expand the community’s knowledge about the analysts and AR best practices. 		  staff-dave.jpg
 

Logistics:          

UPCOMING June 23 & 24 -  This seminar will be held at the Cupertino Inn, conveniently located off I-280 for both local participants and those arriving at San Jose airport.  This seminar is set up around an innovate Noon-to-Noon scheduling approach, which means that out-of-town attendees can travel and will only miss one night from home.  Full day sessions may leave participants tired and overwhelmed - having an evening break allows you to rest and reflect on the first part of training and approach the second day with energy.  An evening social event also allows for networking time.

>>>>  Download the Brochure (pdf)  >>>>

>>>>CLICK HERE FOR SEMINAR REGISTRATION >>>>

 

Additional Future dates:

July 28-29,  August 18-19,  September 15-16,  October 20-21, November 17-18