Analyst Relations Communities

AR Professionals and Executives

Analyst relations professionals leverage the unique role of the IT industry analysts within their value chain to drive business value for the organization. This business value could be increasing sales by generating leads through short list placement or equipping the sales force to deal with analyst influence, building and protecting brand value, supporting public relations campaign and improving strategic and product decision making by promoting the use of analysts as advisors. 

AR staff can be employees, contractors or agency-based. The AR function can either be a formal department or a shadow function. In many organizations, the person responsible for AR can wear many hats such as PR, marketing communication and executive communications.

What SageCircle can do for AR professionals… 

Advice
Provide analyst industry intelligence
Act as a lifeline for assistance
Do mentoring of new staff
Review analyst briefing presentations, AR plans, analyst lists and other documents
Be your confidential sounding board
Do training in: foundation skills, advanced techniques, manager techniques