SageCircle's AR Diagnostic
The AR Diagnostic was created to assist clients and strategists in quickly and systematically evaluating AR programs. The information gathered through the diagnostic generates a rapid profile of your AR program as compared to a standard set of strategic initiatives and operational foundation components. It quickly shows how you meaure up to bets in class programs and offers recommendations on where to place your efforts.
SageCircle created this tool to permit quick data capture and automatically generate graphs showing where the AR program tracks against SageCircle’s AR Effectiveness Matrix. Using this tightly packaged information, the strategist can then create an individually tailored analysis and set of recommendations.
The diagnostic is free and takes two 45-minute phone calls to complete.
For more information please call us at 650-274-8309
or send an e-mail to info at sagecircle. com
Why should an AR program invest even 1.5 hours in this exercise? There are a number of benefits to participating in an AR Diagnostic including:
· It can be an educational tool to use with executives in building a business case for AR. Many executives do not understand AR and where their companies’ AR program stands. What is needed as part of an effort to increase AR investment is a credible third-party evaluation of the AR program to use with the executives.
· It provides a motivational tool to help the AR team refresh its approach. Some long established AR managers feel that their program is “in a rut” and due for a change. An AR Diagnostic can provide a fresh look that motivates the AR team to change how it is planning and executing critical AR activities.
It acts as a data point for measuring AR program progress. The AR Diagnostic can be part of an overall measurement program.
· It will organize input for AR planning exercises. Participating in an AR Diagnostic just before an AR planning exercise is a good technique to get the staff focused on what needs to be accomplished over the planning horizon.
· It is a great source of ideas for AR activities to add to the program activities portfolio. One interesting side effect of doing the AR Diagnostic is that the process of responding to questions about the program often sparks ideas in the AR manager and the AR team. Often we hear “hmm, that’s an interesting initiative, maybe we should be doing that?” or “wow, if we were doing that, I can see how we would have more impact.”