SageCircle Executive Briefings
Build Executive Sponsorships
A key skill for successful AR programs is the ability to recruit, manage, and sustain executive sponsorship. An effective strategy employed by leading AR teams is to educate their executives about critical issues such as the impact of the analysts on company sales and how the analysts work. However, when it comes to briefings, executives have a very focused agenda – how they can be updated on a critical issue quickly with an emphasis on actions.
SageCircle’s Executive Briefing Series provides AR teams with an efficient tool for raising executive awareness about the critical issues surrounding the IT industry analysts. One benefit of using a SageCircle Executive Briefing is that often executives will listen to an outsider, a 3rd party expert, even if the message is similar to what AR has been saying.
SageCircle’s Executive Briefings are developed to provide practical, actionable best practices in a short and succinct manner. There is ample time for questions and answers to complement the presentation.
Executive Briefing: Analyst Inpact
Understanding the analysts is critical for an effective and strategic AR program.
SageCircle research shows the influence and impact the communications and IT industry analysts have on customer purchases. However, they are not well understood by vendor executives. This Executive Briefing explains the importance of the analysts, the impact they have on revenues, and discusses the issues needed to make strategic decisions about your AR program.
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Executive Briefing: Spokesperson Best Practices
The IT Industry Analysts are a much different audience than the press, financial analysts, prospects and partners – so why treat them the same? In this Executive Briefing spokespeople learn the best approach to take with the IT Industry Analysts and obtain insights into how the analysts think and work. Armed with this information spokespeople can increase their effectiveness and provide your company with a competitive advantage.
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Executive Briefing: AR-Sales Partnership
In this Executive Briefing participants learn about the roles analysts play in influencing sales deals with the goal of developing a sense of urgency that this is a critical issue to be addressed. This Briefing also cultivates the understanding of what technology providers can do to leverage positive analyst research and mitigate negative commentary with the goal of developing a sense that practical actions are possible. Finally, The Briefing generates discussion on the phased approach to an AR-Sales partnership with the goal of developing support for implementing an AR-Sales plan that includes sales training, tools, information infrastructure and support processes.
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Briefings cost $495.00 and are custom scheduled. These may be puchased by purchase order or by credit card. SageCircle uses Google Checkout to easily and securely process your credit card payment.
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