Influencer Relations

KEA RESEARCH ON ANALYST VALUE

Replay for IT Industry Analysts in 2023: Evolution, Revolution, or Disruption?

Thanks to our partners at ARinsights, a replay is available of Carter Lusher’s fascinating webinar last week: IT Industry Analysts in 2023: Evolution, Revolution, or Disruption? Carter Lusher is long-time player in the analyst game: IT manager end-user client, Research Fellow at Gartner and Ovum, co-founder of analyst-of-the-analysts firm SageCircle, and AR professional. In a Read more about Replay for IT Industry Analysts in 2023: Evolution, Revolution, or Disruption?[…]
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Leveraging the Power of Analyst Relations

Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential customers, employees and financial analysts. Read more about Leveraging the Power of Analyst Relations[…]

CXP Group advances in Analytics & Big Data Analyst Firm Awards

The 2017 Analyst Firm Awards for Analytics and Big Data seem to be rewarding firms that are most deeply engaged in conversations with clients. The top ten firms are notable for the strong combined performance of all three CXP Group brands (PAC, le CXP and BARC) and of two giant business advisory firms (Deloitte and Read more about CXP Group advances in Analytics & Big Data Analyst Firm Awards[…]

Gartner’s Cool Vendors says award boosts sales

What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They were all named a Cool Vendor by Gartner. So, what happened to the Cool Vendors? We identified over 1250 tech companies that were nominated Cool Vendor by Gartner between 2009 and 2014. We surveyed some of them to evaluate both the impact Read more about Gartner’s Cool Vendors says award boosts sales[…]

Do layoffs at 451 Research reflect lower value?

News of a reduction in force at 451 Research (eight analysts and a handful of other staff are affected) will have analyst relations managers looking to see which analysts are affected. The smartest AR professionals will be asking their favourite analysts firms to reach out to their closest analysts at 451 and Uptime (especially those Read more about Do layoffs at 451 Research reflect lower value?[…]

KPMG in, Ovum out: Cloud Analyst Firm Awards

This month’s Analyst Firm Awards celebrate the most valuable analysts and advisors on Cloud. Kea Company has crunched the data from the Analyst Value Survey to find ten firms which, in total, deliver 64% of all the value being delivered worldwide to people using their insight on cloud solutions. Cloud is, along with Strategy, one Read more about KPMG in, Ovum out: Cloud Analyst Firm Awards[…]

Warning: Don’t use guesstimates of analyst firms’ revenue

The size and significance of different analyst firms’ share of pocket are among the longest-standing disagreements in analyst relations. Broad measures of the market, such as those shared by Gartner with its investors, are several times larger than conservative estimates from firms like KCG. Our view is that these disagreements will not be resolved and Read more about Warning: Don’t use guesstimates of analyst firms’ revenue[…]
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Join Kea in supporting Doctors Without Borders

Médecins Sans Frontières/Doctors Without Borders is the latest charity to benefit from Kea Company’s Analyst Attitude Survey. As a gesture of thanks to the hundreds of analysts who take part in the survey, we dedicate additional donations to recognised charities as the number of participants grows. This year, we’d like to especially foreground the work of Doctors Read more about Join Kea in supporting Doctors Without Borders[…]

Attack of the Zombie Quadrants Webinar

Algorithms, not analysts, increasingly decide which firms are placed in analysts firms’ research, and how they are valued. Gartner is placing a big bet on quadrants driven by customer data. In our webinar on April 11th (11am Eastern, 4pm UK time), Alan Pelz-Sharpe and Duncan Chapple will discuss the rise of automated research, and its Read more about Attack of the Zombie Quadrants Webinar[…]

Video shows why that meeting went wrong

Today some colleagues and I have been discussing with Dr Michael Smets (@michael_smets), from the Centre for Professional Services Firms at the University of Oxford. We’ve been gathering insight from Michael on his team’s studies in firms, often in financial services companies engaged in reinsurance (like his recent study on Lloyds of London) or investment Read more about Video shows why that meeting went wrong[…]