Influencer Relations

Analyst Relations Value Forum to discuss Tragic Quadrant

The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research, Read more about Analyst Relations Value Forum to discuss Tragic Quadrant[…]

Your pitch to analysts isn’t just about your solution

In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision Read more about Your pitch to analysts isn’t just about your solution[…]

KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst Read more about KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards[…]

Save the date for our 2017 Analyst Firm Awards

This year we’re publishing the Analyst Firm Awards more or less monthly. Each award recognizes the ten firms delivering the most value in that category, according to respondents to the Analyst Value Survey. Please put the dates in your diary. If you’re a subscriber to the Analyst Value Survey, you will get a free seat Read more about Save the date for our 2017 Analyst Firm Awards[…]

IDC could flourish after IDG’s sale to Chinese consortium

As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s Read more about IDC could flourish after IDG’s sale to Chinese consortium[…]

Kea Company acquires UK analyst relations consultancy Active Influence

Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Read more about Kea Company acquires UK analyst relations consultancy Active Influence[…]

Top ten global analysts: 2016’s outstanding research

2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Read more about Top ten global analysts: 2016’s outstanding research[…]

IDC overtakes HfS in 2017 global Analyst Firm Awards

Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create Read more about IDC overtakes HfS in 2017 global Analyst Firm Awards[…]

Analyst Value Survey shows deeper frustration with industry analysts

I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good Read more about Analyst Value Survey shows deeper frustration with industry analysts[…]

Webinar: Survey shows new risks for analyst relations

A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between Read more about Webinar: Survey shows new risks for analyst relations[…]