How can we stop the decline of analyst relations?

There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last year’s changes, creating huge benefits for those AR teams that fill the gap. That is the overwhelming tone of conversations with around two dozen analysts Read more about How can we stop the decline of analyst relations?[…]

NDAs mislead, slow, weaken and pressure analyst relationships

Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Lighthouse feels that their impact is almost universally negative, especially in relation to briefings and analyst events. This post aims to outline the four main negative effects and respond to the three most commonly given reasons in favour of the Read more about NDAs mislead, slow, weaken and pressure analyst relationships[…]

Recording: How analysts can gain market share

In our recent post on how analysts can make use of crowdsourcing, we mentioned a few discussions that touched on the topic including the Outsell webcast on “Information Industry Outlook 2010: Capturing Attention and Market Share”. CEO Anthea Stratigos and eight Outsell analysts presented their key predictions for 2010 along with recommended actions for publishers Read more about Recording: How analysts can gain market share[…]

Two meetings with Efrem Mallach in London

There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the forthcoming third edition of ‘Win them Over’the first book on analyst- and consultant-relations programmes. The Institute of Industry Analyst Relations invited Efrem to its ‘AR Read more about Two meetings with Efrem Mallach in London[…]

Now online: webinar on getting more value from analysts’ insight

How can firms more effectively buy from analysts and put their insight to work? In a webinar recording now available at http://bit.ly/InsightServices, Lighthouse’s Duncan Chapple and Tony Law from Information Span discuss how firms can most effectively invest their time to insure that they are buying the right way. Law is an experienced buyer of Read more about Now online: webinar on getting more value from analysts’ insight[…]

Crowdsourcing influence: how can you leverage it?

High quality content is being developed cheap or free in almost every niche of publishing. Both start-ups like Yelp! and mainstream publishing firms are able to get crowdsourced content, and in that way drive down costs and drive up quality. I’ve found myself in three discussions on this theme over the last week: at at Read more about Crowdsourcing influence: how can you leverage it?[…]

Praxmarer: Five steps for clients when analyst firms get bought

Thanks go to Experton board member Luis Praxmarer, who previously managed META Group in Europe, for sharing his insight on what clients should do when an analyst firm is acquired.  While these comments were directed at clients of AMR Research and Burton Group, both bought by Gartner in 2010, the same guidance can apply to Read more about Praxmarer: Five steps for clients when analyst firms get bought[…]