Gartner research guru says our Magic Quadrant guidance is ‘On the money’

Stacey Hawkins, until recently Gartner’s worldwide Managing VP of Research Methodology, praised our recent podcast on the Magic Quadrant in a comment. She makes the important point that lack of clarity, either by the vendor or by the analyst, is behind most of the difficult issues associated with the MQ. I consider myself something of Read more about Gartner research guru says our Magic Quadrant guidance is ‘On the money’[…]

Yankee Group’s AR Q&A is worth emulating

Yankee Group deserves praise for posting the slides and audio from its regular open Q&A session for analyst relations professionals. As we discussed back in October, the firm has faced a challenging year. In the Q&A discussion, CEO Emily Green outlined the firm’s research priorities and influence. Sadly, the description of influence focused on the Read more about Yankee Group’s AR Q&A is worth emulating[…]

Analysts as bloggers: three sides to a triangle

Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts who blogs. It’s a useful summary of the discussion on blogs’ influence, because it shows both what’s on people’s mind and also the blind spots that are not coming up in Read more about Analysts as bloggers: three sides to a triangle[…]

Nortel moves to the top 5 in the Lighthouse Telecoms Index

Nortel is the most high profile mover this month, a result of both that firm’s bankruptcy protection filing and because of analyst interest in VoIP and contact centre solutions. It has moved up 2 spots and have gained a place in the top 5 this month. The firm’s plan to sell off certain portions of Read more about Nortel moves to the top 5 in the Lighthouse Telecoms Index[…]

Without awareness, there’s no relationship

Our friends at Influencer50 said in a recent post that awareness is a mistaken measure to focus on, especially for larger firms. Often major players have high awareness by default, so they need to focus on favourability rather than awareness. However, awareness can differ widely – even for major firms. Because awareness is a precondition Read more about Without awareness, there’s no relationship[…]

If analysts use punitive pricing, then take the hint

In the follow-up to our post on high costs of analysts as speakers, there’s been a good follow-on question. If analysts’ managers don’t want analysts there, then there’s an opportunity for price-gouging. However, what does it mean for a vendor’s relationship with analyst firms? If analyst firms don’t want their analysts being used as speakers, Read more about If analysts use punitive pricing, then take the hint[…]

Informatica leaps up in the Lighthouse Software Index

Informatica is the star performer this month as it jumps up an astonishing 19 positions this month. The firm’s score in the index has more than doubled this month as analysts focus on its acquisition of Applimation. The jump has also helped Informatica gain an entry in the top 25 this month. Open source database Read more about Informatica leaps up in the Lighthouse Software Index[…]

Is $20,000 an hour too much for an analyst?

You’ve got two high-powered speaking slots to fill at your company’s major event. Why not help the profile of the AR team by getting the gaps in the roster from the analyst community? Even better, why now cut down the travel costs by using the same top analyst to do both 45 minute talks? But Read more about Is $20,000 an hour too much for an analyst?[…]

Dell gets to the second spot in the Lighthouse Systems Index

Dell is the most high profile mover this month. Rated as one of the top 3 semiconductor consumer it has moved up to the second spot this month. The firm has announced new mini-notebook/netbook to help maintain its sales growth in what is seen as an increasingly challenging environment. Toshiba which has announced the acquisition Read more about Dell gets to the second spot in the Lighthouse Systems Index[…]

Unisys moves up in the Lighthouse Services Index

The most high profile gainer this month is Unisys which has moved to the 5th spot this month. The firm has been awarded CMMI certifications at four software development and applications services support facilities and an IDC study has rated it as one of the top BPO vendor. BearingPoint has also moved up 4 positions Read more about Unisys moves up in the Lighthouse Services Index[…]