Institute of Industry Analyst Relations

2010 kick-off meeting in Silicon Valley on Thursday, January 21 at Cisco's headquarters in San Jose.

SageCircle's Carter Lusher will kick off the meeting with a presentation that reviews 2009 trends in the analyst ecosystem and a look ahead for 2010. Following Carter's presentation, I will provide a brief update on IIAR initiatives. Cisco has kindly agreed to host cocktails at the end of gathering.

Event: Institute of Industry Analyst Relations 2010 Kickoff Meeting
Date: January 21, 2010
Time: 6:00 - 8:00 pm
Location: Cisco headquarters, Building 9
260 East Tasman Drive
San Jose, CA 95134

RSVP to Peggy O'Neill by January 15.                peggy.oneill @ analystrelations . org

Trends in the Analyst Ecosystem: 2010 will be a Year of Accelerating Change

2009 was a brutal but not fatal year for the IT and telecommunications industry analysts. There were widespread layoffs at the firms, but no firms imploded. Mergers and acquisitions continued to be a tool for financially strong firms, but we also saw the launch of new firms to counter any consolidation. Social media adoption by analysts grew, but it was lumpy. These and other factors provided significant challenges to the analyst relations (AR) community, itself under pressure from the recession. Unfortunately, even though the analyst ecosystem is emerging from the recession, 2010 will provide no respite for AR. In fact, AR will have to deal with accelerating change.  We expect analyst-led communities mixing analysts with end users and vendors, the evolving definition of influencers, demands from executives for proof of ROI of AR, more M&A roiling the analyst market, and an ever more complex communications toolbox that analysts are mastering much faster than AR. To address these and other trends, SageCircle will present a quick-paced and hard hitting look at the future of the analyst ecosystem at the IIAR Silicon Valley meeting.

Key Issues to be addressed in this presentation include:
What changes were wrought by 2009 and how they impacted the analyst ecosystem?
What are the significant trends in the analyst ecosystem for 2010 and beyond?
Who are going to be the winners and losers in the analyst market and AR community?
How AR can achieve strategic status within vendors and not just be meeting schedulers?