Trends in the Analyst Ecosystem:
2010 will be a Year of Accelerating Change

2009 was a brutal but not fatal year for the IT and telecommunications industry analysts. There were widespread layoffs at the firms, but no firms imploded. Mergers and acquisitions continued to be a tool for financially strong firms, but we also saw the launch of new firms to counter any consolidation. Social media adoption by analysts grew, but it was lumpy. These and other factors provided significant challenges to the analyst relations (AR) community, itself under pressure from the recession. Unfortunately, even though the analyst ecosystem is emerging from the recession, 2010 will provide no respite for AR. In fact, AR will have to deal with accelerating change.  We expect analyst-led communities mixing analysts with end users and vendors, the evolving definition of influencers, demands from executives for proof of ROI of AR, more M&A roiling the analyst market, and an ever more complex communications toolbox that analysts are mastering much faster than AR.

To address these and other trends, SageCircle is offering a free, quick-paced and hard hitting team session looking at the future of the analyst ecosystem. This speech was originally given at the IIAR Silicon Valley meeting in January 2010 and is now being made available to the members of the analyst ecosystem who could not attend the IIAR event. The session is presented as a 60-minute webinar and can be scheduled at your convenience.

Key Issues addressed in this presentation include:

 Who should attend a Trends in the Analyst Ecosystem

AR program executive sponsors

 Extended AR team (e.g., spokespeople, domain experts who touch analysts, PR, marketing communications and other)

There will be time for your observations and questions. 

Click here to sign up for this team session

(free registration required).  The session is FREE

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