Monthly Archives: August 2009

On August 27, 2009, the Altimeter Group announced (click here for press release) that it was expanding with Deborah Schultz and former Forrester analysts R “Ray” Wang and Jeremiah Owyang.  They join Charlene Li, former Forrester social media analyst and co-author … Continue reading

Posted in Industry Analyst Market | Tagged , , , , , , , , , , , , | 6 Comments

“Remarkably hard to get hold of anyone at Oracle and Microsoft analyst relations.” is a tweet that caught our attention. The twit had a link to his firm’s blog, which then led us to the firm’s main website. The firm … Continue reading

Posted in Industry Analyst Market | Tagged , | 2 Comments

We hope that everybody in the analyst ecosystem has a fun and relaxing summer. To kick off Fall, SageCircle is once again hosting an  AR and analyst Happy Hour. The gathering will be in Cupertino in the heart of the Silicon Valley. … Continue reading

Posted in SageCircle news | Tagged , , | 3 Comments

Forrester gives us yet more data that social media is being adopted by the major firms. Twenty additional Forrester analysts were added to Analyst Twitter Directory since the August 14th update. The 58 additions to the Forrester Blog Directory are … Continue reading

Posted in Analyst Relations Social Media | Tagged , , , , , , | 2 Comments

By SageCircle with special guest contributor Gerry van Zandt Update 9/24/09 2:05 pm PT: We are receiving links to interesting related posts that we are now adding to bottom of this post. The recent departure of Forrester analysts R “Ray” … Continue reading

Posted in Industry Analyst Market | Tagged , , , , , , , | 8 Comments

Next question? Seriously, this is not an either/or decision but one based on the circumstances of a particular blog post and governed by the communications policy and decision process that the analyst relations (AR) team has put into place. There … Continue reading

Posted in Analyst Relations Social Media | Tagged , , , | Leave a comment

While getting significant buzz, the use of social media in the analyst ecosystem is still at a nascent stage. Some analysts and AR professionals are making interesting use of blogs, Twitter, and so on, but for the most part social … Continue reading

Posted in Analyst Relations Social Media | Tagged , , , | Leave a comment

There is an interesting blog post by Redmonk analyst James Governor on Industry analyst relations and Twitter: The Dark Side and a related one by Marketing Strategies for IT Vendors analyst Merv Adrian AR: Tiering Analysts Is Good, But Don’t … Continue reading

Posted in Analyst Relations Social Media | Tagged , , , , | 12 Comments

In January 2009, The Forrester Wave™: Community Platforms, Q1 2009 was published. This happened to be the inaugural publication of a Wave for this particular market. The primary author of this Wave was Jeremiah Owyang (bio, Twitter handle, blog) who … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations-Sales Partnership, Magic Quadrant | Tagged , , , , , , | Leave a comment

On August 11th Datamonitor announced a major restructuring of its various analyst brands into a cleaner, more focused framework.  First a quick recap – Early in 2005 Datamonitor acquired the Butler Group. In parallel, Ovum had started on the M&A … Continue reading

Posted in Industry Analyst Ecosystem News, Industry Analyst Market | Tagged , , , , , , , | 7 Comments