Monthly Archives: July 2009

An interesting exercise is to compare the relative web traffic between the largest advisory analyst firm (Gartner), the largest IT market research firm (IDC) and a very visible analyst who has his own blog. Using the site comparison feature of … Continue reading

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Light on details. The India position requires two to three years experience and will be based in Pune. The announcement is marked “Urgently looking” so don’t wait. Contact: Rahul Basarkar, Global Head of Industry Analyst Relations, at e-mail.

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This analysis does not look at areas of interest to investors, but seeks to pull out insights that are relevant to clients and prospects of Forrester Research, the number two advisory analyst firm, as well as communications and IT vendor … Continue reading

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Question: Are social media like blogs and Twitter something we should be measuring or is it too early yet? Where does social media fit in a measurement scheme?  If your analysts are using social media, then including those sorts of … Continue reading

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AR teams that are early in an AR-Sales Partnership Program launch logically take a “wholesale” approach to getting the word out about how Sales can take advantage of AR’s expertise to handle the influence of the analysts on sales deals. … Continue reading

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It’s that time of the year when many AR programs are working on their 2010 AR Strategic and Tactical Plan. This is a popular topic that we have touched on in a number of blog posts (see a small sampler below). … Continue reading

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David Boulanger is focused on bringing Frost & Sullivan’s global Industry resources and T.E.A.M. approach to Industrial Automation and Process Division customers with growth-oriented challenges. A 20-year veteran in Manufacturing and Supply Chain, Mr. Boulanger was formerly an Industry Analyst … Continue reading

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It’s now July 22nd, about half way through the third calendar quarter. Many communications and IT vendors have budget policies in place where departments lose any budget that is not spent within a particular fiscal quarter or calendar year. AR managers frequently … Continue reading

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SAS(1) days (aka analyst consulting days, see definition) are a popular tool with many technology vendors. If done correctly SAS days can have a great ROI. If done poorly, a SAS day is a waste of time, money, and AR … Continue reading

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Rosetta Analyst Relations Manager – Tribeca/New York, NY  – Filled, this position is closed. About the Job The Analyst Relations Manager will be responsible for establishing and raising awareness for Rosetta as one of the leading interactive agencies in the … Continue reading

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