Monthly Archives: March 2009

SageCircle is handling more and more client inquiries about how to reduce the cost of Forrester and Gartner contracts.  One aspect jumps out: too many purchasing managers (e.g., AR, market research, or procurement.) focus on managing costs mainly at contract … Continue reading

Posted in Analyst Relations Management, Analyst Relations Spending Money | Tagged , , , , | 2 Comments

SageCircle strategists are only a phone-call away when you need to understand the implications of analysts ecosystem news. Click here to learn more about SageCircle’s Advisory Services. To talk with a strategist call 503-636-1500.

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Click Analyst of the year  to visit the IIAR blog to learn how you can cast a vote for your favorite analyst.

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Here is the announcement on the IIAR blog:  IIAR publishes white paper on Managing the Gartner MQ.  The whitepaper is titled: “Managing the Gartner Magic Quadrant: a tool for analyst relations managers.”  The paper is free for all IIAR members and can be found … Continue reading

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One of SageCircle’s recommendations for AR programs thinking about launching an AR-Sales Partnership Program is to leverage the existing sales infrastructure for training, information distribution, and sales support. These are all critical aspects of creating a partnership, but AR simply … Continue reading

Posted in Analyst Relations Management, Analyst Relations-Sales Partnership | Tagged , , | 1 Comment

Even though it has been out almost a year, “Groundswell: Winning in a World Transformed by Social Technologies” ($19.77 plus S&H, click to purchase on Amazon) by Forrester analyst Josh Bernoff (blog,  Twitter handle) and former analyst Charlene Li* is … Continue reading

Posted in Analyst Relations Social Media, Reading List | Tagged , , , , , | 1 Comment

More and more analyst relations (AR) professionals are joining Twitter and following analysts. In fact, there are over 315 500 1,200 Twitter entries in the Analyst Social Media  Directory with more being added every week. Here are some quick tips for … Continue reading

Posted in Analyst Relations Social Media | Tagged , , | 1 Comment

SageCircle recently posted about the how the lack of any review cycle by either vendors or the firms themselves allows for very timely social media postings on blogs or on twitter, but can represent a real challenge to AR teams, … Continue reading

Posted in Analyst Relations Social Media, Industry Analyst Market | Tagged , , , , , | 3 Comments

A common client inquiry we receive is in the context of someone negotiating with Gartner. Our clients want to know why in the midst of a terrible economic downturn, when vendors are cutting budgets left and right, that Gartner does … Continue reading

Posted in Analyst Relations and Recession, Analyst Relations Management, Analyst Relations Spending Money, Industry Analyst Research Client Best Practices | Tagged , , , , , , | 7 Comments

SageCircle has previously commented on the growing importance of social media in the analyst relations ecosystem and the need for teams to become engaged.  The growth in blogs and the increasing use of twitter provide a method for analysts to … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations Social Media | Tagged , , , | 2 Comments