Monthly Archives: March 2009
SageCircle is handling more and more client inquiries about how to reduce the cost of Forrester and Gartner contracts. One aspect jumps out: too many purchasing managers (e.g., AR, market research, or procurement.) focus on managing costs mainly at contract … Continue reading
SageCircle strategists are only a phone-call away when you need to understand the implications of analysts ecosystem news. Click here to learn more about SageCircle’s Advisory Services. To talk with a strategist call 503-636-1500.
Click Analyst of the year to visit the IIAR blog to learn how you can cast a vote for your favorite analyst.
Here is the announcement on the IIAR blog: IIAR publishes white paper on Managing the Gartner MQ. The whitepaper is titled: “Managing the Gartner Magic Quadrant: a tool for analyst relations managers.” The paper is free for all IIAR members and can be found … Continue reading
One of SageCircle’s recommendations for AR programs thinking about launching an AR-Sales Partnership Program is to leverage the existing sales infrastructure for training, information distribution, and sales support. These are all critical aspects of creating a partnership, but AR simply … Continue reading
A common client inquiry we receive is in the context of someone negotiating with Gartner. Our clients want to know why in the midst of a terrible economic downturn, when vendors are cutting budgets left and right, that Gartner does … Continue reading