Monthly Archives: February 2009

Background:  This text originally came in as a comment to Forrester experiences analyst layoffs. Because of the last line, I did not approve the comment leaving it as a private communication to SageCircle. But I did tweet that someone had sent along a very … Continue reading

Posted in Analyst Relations Commentary, Industry Analyst Ecosystem News | Tagged , , , , | 9 Comments

A couple of years ago, I had the pleasure of attending a full-day seminar by Garr Reynolds where he discussed his ideas for simplifying presentations. It was an amazing day because it demolished the typical approaches for creating corporate presentations. … Continue reading

Posted in Reading List | Tagged , , , | 1 Comment

Question: If I had to choose between starting an AR-Sales partnership or launching a social media initiative, which way should I go? If I did both, but with limited resources, how should I divide my efforts?  During the happy hour … Continue reading

Posted in Analyst Relations and Recession, Analyst Relations Management, Analyst Relations Practitioner Question, Analyst Relations Social Media, Analyst Relations-Sales Partnership | Tagged , , , | 3 Comments

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Forrester analyst and best-selling business book Groundswell co-author Josh Bernoff (blog, Twitter handle, bio) has an interesting little critique of the emails he receives in Three quarters of the PR email I receive is irrelevant. Why? Josh tweeted me that … Continue reading

Posted in Analyst Relations Best Practices | Tagged , , , , , , , | 1 Comment

There has been significant activity on the social media front over the last few weeks that you might want to examine for relevance, either as an end-user client of the analysts or a vendor AR team.  Gartner has moved to … Continue reading

Posted in Analyst Relations Social Media, Industry Analyst Market | Tagged , , , , , , , | 2 Comments

SageCircle has received credible intelligence from AR professionals on both sides of the Atlantic that  Forrester Research  initiated a job action resulting in analyst lay offs. We will continue to provide updates as we learn new information. Update – 2/18/09 6:53 am PT – Initial … Continue reading

Posted in Analyst Relations and Recession, Industry Analyst Ecosystem News, Industry Analyst Market | Tagged , , , , | Leave a comment

At SageCircle we keep our eye on all aspects of the analyst ecosystem. This includes other bloggers with opinions about the analysts. In a very uninformed blog post, Irrelevance doesn’t pay, analystsanalyst said that analysts should “… start telling people … Continue reading

Posted in Analyst Relations and Recession, Analyst Relations-Sales Partnership | Tagged , , , | 1 Comment

It their Q4 and full year 2008 earnings calls, both Gartner (2/5/09) and Forrester (2/11/09) commented on how the recession is impacting enterprise end user attendance at their events. Example statements: Gartner CEO Gene Hall “As discussed on our last … Continue reading

Posted in Analyst Relations and Recession | Tagged , , , , | 3 Comments

Comment/Question: Re: your point below about jobs for senior analysts, here’s an idea for a blog entry – the pluses and minuses of former analysts taking on vendor analyst relations roles. That ought to stimulate some discussion on the comments … Continue reading

Posted in Analyst Relations Careers, Analyst Relations Management, Analyst Relations Practitioner Question | Tagged , | 42 Comments