Monthly Archives: December 2008

    Here is wishing all our clients and readers a fun New Year’s Eve and a prosperous 2009. Our next official post will be on Monday, January 5th.

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Besides the core AR team, there should also be an extended AR team in every vendor. The extended AR team is an important resource because they can play a critical role in rebutting analyst commentary. First, the extended AR team … Continue reading

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There is an interesting online conversation via blogs going on between Talend VP of Marketing Yves de Montcheuil (A comment on Gartner’s latest Magic Quadrant for Data Integration, photo left) and Gartner’s Andy Bitterer (Setting the Record Straight, photo right). … Continue reading

Posted in Analyst Relations Best Practices, Magic Quadrant, Startups and Analyst Relations | 4 Comments

Controlling spending is a high priority for most vendors during a recession. For analyst relations (AR) teams this mandate causes angst because it means cutting spending with analyst firms, usually a big part of AR’s budget. Discussing this issue has … Continue reading

Posted in Analyst Relations and Recession, Analyst Relations Budget, Analyst Relations Management, Analyst Relations Spending Money | Tagged , , | Leave a comment

We are continuing our commentary on analyst relations (AR) and the implications of the recession (see recession category for all posts). SageCircle suggests you think about how metrics need to change during a recession as you are refocusing and placing … Continue reading

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n:  A technique to determine what opinions analysts are giving verbally to their clients and if those verbal opinions differ from published opinions. Spoken Word Audits are considered a critical activity because advisory analysts like Gartner influence in-progress sales opportunities … Continue reading

Posted in Analyst Relations Glossary, Analyst Relations Measurement | Tagged , , | 2 Comments

Question: Is it possible to respond to something an analyst says?  Advice: It is not only possible to respond to the analysts’ spoken word, it is highly recommended. Obviously, it is more difficult to respond to the spoken word than … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations Measurement, Analyst Relations Practitioner Question | Tagged , , | 2 Comments

As pointed out in past posts (see The Volume of Analyst Publishing and Quotes), analyst opinions show up in published format thousands of times each month. Unfortunately, too many AR teams are behind their colleagues in knowing when the analysts are … Continue reading

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Besides refocusing their priorities and activities during a recession, analyst relations (AR) professionals also need to think about what they are telling the analysts. Ordinarily briefings can cover any of a number of topics with even more numerous proof points … Continue reading

Posted in Analyst Relations and Recession, Analyst Relations Best Practices | Tagged , , | 2 Comments

n:  A calendar listing anticipated analyst research report publication dates. Because few analyst firms do publish formal editorial calendars, comprehensive Analyst Editorial Calendars have to be built by the core AR team. A variety of intelligence sources are used to … Continue reading

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