Monthly Archives: March 2008

Too often, communications and IT vendors wait until a few weeks prior to a major announcement to brief the analysts. This is a problematic practice for a number of reasons which we will investigate in future posts.  Perhaps the most … Continue reading

Posted in Analyst Relations Best Practices | 2 Comments

Here is a comment from a blog that is representative on the attitude about analysts at major firms covering an emerging technology: “…I think that the Social Revolution is being underreported by Gartner et al, because the enterprise world is a laggard … Continue reading

Posted in Startups and Analyst Relations | 4 Comments

 The SageCircle Hierarchy of Analyst Needs provides interesting insights into the professional and emotional needs of analysts (see Part one). What makes this model powerful is the application of the Hierarchy to specific relationships. In the graphic to the right we … Continue reading

Posted in Analyst Relations Best Practices | 1 Comment

 Unfortunately in times of economic uncertainty, AR is one of the marketing functions that often get targeted for budget cuts. Wouldn’t it be nice to be able to chat with an AR expert and bounce ideas off your peers about … Continue reading

Posted in SageCircle news | Leave a comment

It’s a classic chicken-and-egg situation: AR is not using blogs until analysts say they will read AR blogs, but analysts are wanting AR to start blogs but not asking them to which means AR postpones launching a blog… You get … Continue reading

Posted in Analyst Relations Social Media | Leave a comment

Market share numbers from the market research analysts can provide interesting insights into the direction a market is going. However, relying on the numbers alone without understanding how they are created or the assumptions that went into their research can … Continue reading

Posted in Industry Analyst Research Client Best Practices | 2 Comments

One of the SageTools that SageCircle has devoted a significant amount of effort in building is the Analyst Relations DiagnosticTM. It represents such a significant research investment and a major advancement in evaluating AR programs that we decided to trademark … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations Management | 5 Comments

One of the greatest failings of inexperienced AR teams, and occasionally even seasoned AR professionals is not focusing on the analyst needs.  In a recent post about the Analyst Hierarchy of Needs we explained some issues of content.  However, schedule … Continue reading

Posted in Analyst Relations Best Practices | Tagged , , , , , , , , , | 3 Comments

One of the challenges for startups is how to build relationships with analysts when they do not have a services contract. Because many analyst firms put the analysts behind a paywall, startups cannot call up the analyst for an ad … Continue reading

Posted in Analyst Relations Best Practices, Startups and Analyst Relations | 3 Comments

For those of you who are visiting SageCircle because you saw my quote in the Fortune article Web 2.0 gets down to business, welcome. SageCircle does a considerable amount of research on the use of social media within the context … Continue reading

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