Monthly Archives: July 2009

Gartner, Inc.  (NYSE:IT) announced that its earnings conference call will be on August 4th, Tuesday, at 10:00 a.m. ET. The earnings call is a webcast that you can find on Gartner’s investor relations webpage. This earnings call happens the week after Forrester’s Q2 call. This earnings … Continue reading

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 . Update 7/30/09 click here for an analysis of the Forrester earnings call. . This earnings call should be interesting in the wake of yet more analyst firm layoffs (see TowerGroup is rightsizing for a changed landscape and Listing of analyst firms … Continue reading

Posted in Industry Analyst Ecosystem News | Tagged , , , | 1 Comment

SageCircle strategists are frequently called upon to help a client with a problem analyst. As we chat with the client and investigate the circumstances it sometimes turns out that the problem is not the analyst, but the poor messaging being … Continue reading

Posted in Analyst Relations Best Practices | Tagged , | 1 Comment

There is an inherent contradiction in vendors saying the industry analysts are not relevant in the age of social media, while at the same time spending tens of thousands if not hundreds of thousands of dollars on research reprints like … Continue reading

Posted in Industry Analyst Market, Industry Analyst Signature Research | Tagged , , , , , | 2 Comments

The fact that the financial services industry is changing is on the front pages of news sites and newspapers every day. Banks being closed down by regulators or acquired by other banks are shrinking the market. Other financial institutions are … Continue reading

Posted in Industry Analyst Ecosystem News, Industry Analyst Market | Tagged , , , , | 2 Comments

Too often the number of times a vendor is mentioned by analysts is considered a key metric for analyst relations. While a potentially useful part of an overall measurement program, simple counts of mentions or share of voice as the … Continue reading

Posted in Analyst Relations Measurement | Tagged , | 2 Comments

When AR professionals consider using Twitter to interact with analysts they often shy away from the activity based on their perception of adding yet another task to an already heavy workload. There is even the perception that following an analyst … Continue reading

Posted in Analyst Relations Social Media | Tagged , , , , | 3 Comments

Typically when it comes to supporting the sales organization the primary focus of AR is helping quota carrying sales representatives mitigate negative analyst commentary and leverage positive analyst research. This is extremely valuable, both to AR and the vendor, but … Continue reading

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You may call it behavior modification, but one of the most critical components – often overlooked – for a successful AR social media program or analyst relations management (ARM) application deployment is change management. Without a way to reinforce new … Continue reading

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SageCircle has received credible intelligence that TowerGroup has  initiated a job action resulting in analyst lay offs. We will continue to provide updates as we learn new information.   Update: 7/9/09 9:07 am PT -Initial post. Sent request for confirmation to TowerGroup’s press office … Continue reading

Posted in Industry Analyst Ecosystem News, Industry Analyst Market | Tagged , , , , | 3 Comments