Monthly Archives: February 2008

Last week we posted some “dont’s” about using analyst written research, so it seems appropriate to follow up with some positive actions for how to use the research and recommendations from the industry analysts. Contrary to popular belief, IT market researchers … Continue reading

Posted in Industry Analyst Inquiry Best Practices, Industry Analyst Research Client Best Practices | 1 Comment

The two analyst firms that are publicly held conducted earnings calls last week, Forrester (February 5) and Gartner (February 6). This analysis does not look at areas of interest to investors, but seeks to pull out insights that are relevant … Continue reading

Posted in Analyst Relations Spending Money, Industry Analyst Business Practices, Industry Analyst Market, Industry Analyst Research Client Best Practices | Leave a comment

Analyst relations (AR) has a number of tools available for interacting with the IT industry analysts ranging from prehistoric-based face-to-face meetings to the 19th century telephone to the 21st century TelePresence by Cisco. Social media (e.g., blogs, communities, wikis and … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations Social Media | 14 Comments

As we said in Should tech startups invest in analyst relations?, the currency startups should use with analysts is not euros, yuan, pounds, dollars, yen or pesos. No, the real currency is information (and the executive time to deliver the information). … Continue reading

Posted in Startups and Analyst Relations | 6 Comments

For several years now, Gartner Vendor Relations has held quarterly teleconferences for the analyst relations (AR) community. There is a discussion about a topic (e.g., in December it was about the policy change on surveying analysts) and Q&A on any … Continue reading

Posted in Industry Analyst Ecosystem News | Leave a comment

For IT vendor analyst relations (AR) teams, a critical success factor is treating each IT industry analyst as an individual, not some faceless member of a crowd. For example, knowing that an analyst loathes PowerPoint presentations can be an important … Continue reading

Posted in Analyst Relations Best Practices, Industry Analyst Research Client Best Practices | 7 Comments

The goal of SageCircle’s AR Effectiveness Seminar is to teach attendees how to use powerful analyst relations best practices to leverage the analysts’ unique position in the technology marketplace to shape market perception and drive sales. Held the day before … Continue reading

Posted in SageCircle news | Leave a comment

Carter will be on Twitter (“follow” me at http://twitter.com/carterlusher) giving a running commentary. Even if you cannot follow live, you can see the complete commentary by clicking on my profile afterwards. The comments will be focused on the interests of members of the … Continue reading

Posted in Industry Analyst Ecosystem News, Industry Analyst Market | 2 Comments

The IT industry analysts do a good job of researching and analyzing the IT industry. Where they often do not do a good job lies in educating their own clients on how to use the research and recommendations. This is … Continue reading

Posted in Industry Analyst Research Client Best Practices | 1 Comment

(Editors Note:  Robin Bloor’s tips # 6-8, two by James Governor, two by Jeremiah Owyang and one by Charlene Li  added on 2/19/08) I have been running across a number of interesting blog posts by analysts providing tips to the AR community. This … Continue reading

Posted in Analyst Relations Best Practices | 6 Comments