Influencer Relations

KEA RESEARCH ON ANALYST VALUE

Sarita Kinkaid (Huawei's AR director) and Kea Company's Duncan Chapple

How Huawei’s analyst relations overtook Cisco’s

Perhaps the biggest surprise of last week’s Analyst Relations Value Forum was Huawei winning one of the KeaCircle awards given to several leading-edge analyst relations teams. Recommendations from industry analyst firms like Gartner and Forrester have not only been a powerful driver of Cisco‘s success over the last 20 years, but it has been a Read more about How Huawei’s analyst relations overtook Cisco’s[…]

Why don’t AR spokespeople discuss business models?

One of the biggest surprises from the Analyst Attitude Survey, which produces the data for our KeaCircle awards, is that many AR spokespeople are missing out on a surprising element of pitching to analysts: mentioning business models. Indeed, analysts’ responses to the summer 2017 AAS tell us that a firm’s business model is a more important part Read more about Why don’t AR spokespeople discuss business models?[…]

How AWS, HERE & Huawei overtook the megavendors

The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both analyst relations and of the analyst industry itself. Traditional megavendors are not longer at the leading edge for analysts relations, and clients of major analysts firms have more alternatives and are Read more about How AWS, HERE & Huawei overtook the megavendors[…]

KeaCircle awards show AR excellence is not limited to megavendors

Awards for analyst relations team are a great idea: it’s hard for AR teams to have a useful model of excellence: awards give you an idea of whether you have reached it. However, existing awards programs focus on a small layer of mega-vendors and then to reward firm who do the most analyst relations, rather than Read more about KeaCircle awards show AR excellence is not limited to megavendors[…]

Free seats available for the Analyst Relations Value Forum

Thanks to the IIAR a number of complimentary seats, worth £100 each, are now available for the Analyst Relations Value Forum at King’s College London on September 14. Panels at the event include some of the leading figures in : – How can AR cope with changing market dynamics? Allen Vallahu (Accenture), Annelieke Nagel (Kea Company), Ludovic Leforestier Read more about Free seats available for the Analyst Relations Value Forum[…]

HfS Research overtakes Forrester in 2017 Outsourcing & Automation Analyst Firm Awards

The 2017 Outsourcing & Automation Analyst Firm Awards contain quite a surprise. According to the responses from automation and outsourcing professionals who responded to the 2017 Analyst Value Survey, HfS Research has overtaken Forrester as the second most valuable analyst firm they use. Gartner, of course, is in first place. Reflecting the fast pace of the market, Read more about HfS Research overtakes Forrester in 2017 Outsourcing & Automation Analyst Firm Awards[…]

New method for Analyst Value Survey

A new methodology is shifting the focus of the annual Analyst Value Survey onto the professional’s experience of analysts. Unlike previous years, where value was expressed in concrete services, the 2018 AVS is asking executives to describe the value of analysts in their own words. The survey is now publically live at analystvaluesurvey.com, via a Read more about New method for Analyst Value Survey[…]

CXP & HfS overtake ISG in 2017 IT Services Analyst Firm Awards

IT services is one of the highest value segments covered by the Analyst Value Survey. Participants in the 2016/17 survey told us that just five firms produce most of the value coming from the dozens of analyst and advisory organizations in that market. below are the ten winners of our 2017 IT Services Analyst Firm Read more about CXP & HfS overtake ISG in 2017 IT Services Analyst Firm Awards[…]

IoT analysts: focus, but look for new market opportunities

Analysts and advisors following the Internet of Things (IoT) see many aspects to the sector’s massive underlying growth opportunity. We’ve taken a look at some of the early responses to the Analyst Attitude Survey. In other areas, advisors and analysts had a lot to say about the challenges facing vendors. With IoT, however, the opportunities Read more about IoT analysts: focus, but look for new market opportunities[…]