Influencer Relations

KEA RESEARCH ON ANALYST VALUE

Confessions of an analyst relations consultant

Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In the first of two ‘Confessions of a Marketer‘ podcasts with Mark, I explain the roots of the pay to play myth: that all analysts will say better things about you if Read more about Confessions of an analyst relations consultant[…]
Frank Gens (IDC) and JP Carter (Forrester) collect Analyst Firm Awards from Duncan Chapple

Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards

Enterprise Applications are among the technologies where analysts are under the most pressure to provide joined-up thinking. According to the 2017 Analyst Value Survey, it’s one of just three coverage areas where Forrester and IDC together produce more analyst value than Gartner (the others are Marketing and Outsourcing & Automation). In total, those three firms Read more about Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards[…]

TechMarketView & Ovum show national impact of analysts

IT solution providers can amplify their market impact by understanding that analysts’ impact differs greatly between countries. Services companies and solution providers often look at analysts through the lens of thought leadership: both market intelligence teams, which consume analyst insight, and analyst relations teams, which aim to inform it. However, because most analyst firms write Read more about TechMarketView & Ovum show national impact of analysts[…]

How to Think Like an Analyst: Boston dinner with Josh Bernoff on November 15

Josh Bernoff will speak at a dinner organized for analysts and Analyst Relations professionals in Boston, at 7.30pm on Wednesday 15th. The event is timed for analyst relations managers attending the ARInsights forum. Colleagues from several analyst firms will also attend, including 451 Research, Amalgam Insights and Deep Analysis, as will friends from Spotlight AR. Read more about How to Think Like an Analyst: Boston dinner with Josh Bernoff on November 15[…]
James Stanton accepts 451 Research's Analyst Firm Award from Duncan Chapple

Ovum & 451 advance in Marketing Analyst Firm Awards 2017

Marketing is one of the most important areas of expertise where analysts are creating value for their users. According to the participants in the Analyst Value Survey, the ten firms creating the most value through insight into marketing are the ones listed below. Gartner is the most valuable provider of analyst insight into marketing. Todd Read more about Ovum & 451 advance in Marketing Analyst Firm Awards 2017[…]

Spokespeople lose analysts’ trust if they cannot discuss business models

Over the last few weeks, my colleagues and I have been interviewing industry analysts about business models. After reviewing the results from the summer Analyst Attitude Survey, we found that business models are about 25% more relevant to analysts than to the spokespeople that vendors delegate to meet them. My colleague Esther Boyer developed a Read more about Spokespeople lose analysts’ trust if they cannot discuss business models[…]

Vendors wanted analysts’ attention: You won’t believe what they did at the airport!

Industry analysts could help their users to make better choices if they had diverse research lenses, for example looking more deeply into fundamental research, vertical markets, new business models, hidden champions, new categories and local markets. Non only do many analyst firms have convergent information collection methods, but they also have similar ways of analyzing and Read more about Vendors wanted analysts’ attention: You won’t believe what they did at the airport![…]

CXP Group & KPMG advance in 2017 Security & Risk Analyst Firm Awards

Security and risk are critical areas for the users of analyst firms, and it’s no surprise that its major analyst firms rather than niche specialists who pick up the Security & Risk Analyst Firm Awards for 2017. Gartner has a clear leadership position, aided by its ability to link security issues to the way that Read more about CXP Group & KPMG advance in 2017 Security & Risk Analyst Firm Awards[…]
Sarita Kinkaid (Huawei's AR director) and Kea Company's Duncan Chapple

How Huawei’s analyst relations overtook Cisco’s

Perhaps the biggest surprise of last week’s Analyst Relations Value Forum was Huawei winning one of the KeaCircle awards given to several leading-edge analyst relations teams. Recommendations from industry analyst firms like Gartner and Forrester have not only been a powerful driver of Cisco‘s success over the last 20 years, but it has been a Read more about How Huawei’s analyst relations overtook Cisco’s[…]

Why don’t AR spokespeople discuss business models?

One of the biggest surprises from the Analyst Attitude Survey, which produces the data for our KeaCircle awards, is that many AR spokespeople are missing out on a surprising element of pitching to analysts: mentioning business models. Indeed, analysts’ responses to the summer 2017 AAS tell us that a firm’s business model is a more important part Read more about Why don’t AR spokespeople discuss business models?[…]